Gorilla Marketing

The term was defined by Jay Conrad Levinson way back in 1984 which gave rise to this new phenomenon although it had been around for quite some time before Levinson s book. This form of promotion consists of gorilla marketers coming up with innovative and effective slogans and other eye-catching advertisements to pull toward them consumers. Sounds a lot like other forms of marketing? Gorilla marketing is based on low budget marketing based on a lot of imagination. Simplicity, therefore, is the key.

It is of course very diverse from the orthodox marketing strategies that the world has known for several years. Gorilla marketing techniques which were first used by smaller organizations and businesses are now used by several large companies and brands to appeal to their consumers. These techniques take all forms, from the usual posters and billboards to street art and graffiti.

With the improvement of technology and media, companies can now operate their consumers in a totally new experience .It is important so for businesses to be able to identify the needs of their buyers and in effect cater to these demands. That is why street giveaways are an excellent way to attract consumers.

The key to effective gorilla marketing is to put up advertisements in least expected places but where the consumer is guaranteed to stop and look. The method of promotion should be one that is highly likely to have an impact on the person, whether by mere words or a simple picture.

Oftentimes companies who use gorilla marketing proficiencies, use in their bills and hoardings, images that are totally unrelated to the service they provide. This is in order to catch the attention of the likely buyer. The basic idea is to invoke a buyers curiosity so that the buyer himself will explore what the brand or service is all about.

Gorilla marketing gets a persons mind working as soon as they see the advertisements and are therefore used not only by businesses but even by various charitable organizations working on various campaigns, to encourage donations and sometimes to merely make their voices heard.

This amazing marketing technique has been around forever in different forms although admittably it is from the recent past that many service providers have seriously turned to gorilla marketing and considered it a successful means by which they can market things.

Filed Under: Affiliate Marketing